Lightning Sync vs Einstein Activity Capture: The Battle is Over (and EAC Won)

Lightning Sync vs Einstein Activity Capture: The Battle is Over (and Einstein Activity Capture Won) — AdminHero.com

Editor’s note: I originally published this post in August 2019. It’s been rewritten top to bottom for November 2026, because almost everything in the original has changed. The 44 comments are still below, and they’re a fun time capsule.

Ah, the good old email and calendar integration discussion. Back in 2019, I compared Lightning Sync and Einstein Activity Capture (EAC) and landed on a verdict that got a lot of comments: I’d choose Lightning Sync, despite EAC’s shiny features.

My reason was simple. EAC stored your emails and events outside of Salesforce. You couldn’t report on them, and if you ever turned EAC off, all of that activity vanished from the timeline. That was a deal breaker for most of my clients.

Seven years later, that verdict has flipped, for two reasons:

  1. Lightning Sync is retiring on April 1, 2027. This isn’t a choice anymore. It’s a migration.
  2. EAC fixed my biggest complaint. Captured emails and events now land in Salesforce as standard activity records you can report on and automate against.

So this isn’t really a “versus” post anymore. It’s a “here’s where things stand, here’s what changed, and here’s what to watch out for” post. Let’s dig in.

Where Things Stand in 2026

If you only read one section, read this one. Here are the dates that matter, newest first:

WhenWhat happens
December 2027Salesforce for Outlook (the old desktop plugin) fully retires, after being pushed back from June 2024
April 1, 2027Lightning Sync retires for everyone, Microsoft 365 and Google Workspace alike. Microsoft also permanently removes Exchange Web Services (EWS) the same day
Spring ’27 (Feb 2027)EAC’s legacy Activity Metrics, Activities Dashboard, Recommended Connections, and Activity 360 reports retire
October 1, 2026Microsoft started blocking EWS in Exchange Online by default. Any Lightning Sync or EAC connection still on EWS needed to be on Microsoft Graph by now
Spring ’26Sync Email as Salesforce Activity turns on automatically for new EAC orgs and existing orgs that hadn’t switched
Summer ’25EAC introduces Sync Email as Salesforce Activity, writing captured emails into standard Salesforce records
Winter ’21 (late 2020)Lightning Sync no longer available to new customers

If you’re on Microsoft 365 and your Lightning Sync is still on EWS, stop reading and go check your sync. As of October 2026, it’s likely already broken unless your Microsoft team set up a temporary EWS allowlist. You’ll find the connection method under Setup → Outlook Integration and Sync.

The Salesforce Lineup Today

The names have changed (of course), so here’s a quick refresher on the Salesforce-native options:

  • Outlook Integration and Gmail Integration (formerly Lightning for Outlook/Gmail). Included with your licenses. A side panel inside the inbox where users manually log emails and view or create records. Still customizable with the Lightning App Builder, which I still love.
  • Salesforce Inbox. A paid add-on to the Outlook and Gmail integration that layers productivity features (email tracking, send later, templates, meeting scheduling) on top of those integrations. The standalone Inbox mobile app is gone, but Inbox features live on inside Outlook and Gmail.
  • Einstein Activity Capture. Automatically captures emails, events, and contacts in the background. This is now Salesforce’s long-term answer for sync.
  • Lightning Sync. Background contact and calendar sync. Retiring April 1, 2027.
  • Salesforce for Outlook. The plugin that inspired many #WhySFDCAdminsDrink tweets. Retiring December 2027. If you’re somehow still running it, that’s a separate (and overdue) project.

Lightning Sync: A Farewell

Lightning Sync was a quiet workhorse. No UI, no plugin, just contacts and calendar events syncing between Exchange or Google and Salesforce in the background. After the Salesforce for Outlook years, that felt like magic!

But it also never got much love. Salesforce stopped selling it to new customers in Winter ’21, and it hasn’t seen meaningful enhancements since. It also never captured emails; that was always a job for the Outlook or Gmail integration.

Now it’s on the active retirements list with a hard date of April 1, 2027.

If you’re still on it, you have two jobs, and the order matters:

  1. Keep it alive. If you’re on Microsoft 365 and still on EWS, upgrade the Lightning Sync connection to Microsoft Graph in Setup. It’s an org-wide change, and users don’t have to do anything.
  2. Get off it. The Graph upgrade only buys you time until April. The real fix is moving to EAC (checklist below).

Google Workspace orgs dodge the EWS mess entirely, but the April 2027 date still applies to you.

Einstein Activity Capture in 2026: What Changed

EAC still does what it always did: users connect their Microsoft 365 or Google account, and emails, events, and contacts get captured automatically and shown on the Activity Timeline. Nobody has to click “log email.”

What changed is where that data lives and how much control admins have. Summer ’25 was a big release for EAC, and Spring ’26 made those changes the default.

Emails Are Now Real Salesforce Records

This is the big one. With Sync Email as Salesforce Activity, each captured email is written as a standard EmailMessage record with an associated Task. Events and contacts sync as standard records too.

That means everything I complained about in 2019 is fixed:

  • Standard reports work. Activity report types and any custom report types you’ve built on Email Message now include EAC emails.
  • Automation works. Flows can trigger off captured activity.
  • Turning EAC off doesn’t make history disappear from the timeline the way it did with the old external store.
  • Sharing is standard. Captured activities follow your normal activity sharing rules instead of EAC’s separate email-sharing settings.

Salesforce auto-enabled this setting in Spring ’26 for new EAC orgs and existing orgs that hadn’t switched yet, and older orgs have been getting auto migration notices.

Record Matching Runs Through Flow

EAC’s matching logic used to be a black box. Now it runs through an out-of-the-box flow (“Activities: Match Email to Records”) that matches Leads and Contacts first, then Accounts and Opportunities. You can customize it, including how Partner Accounts are identified. As an admin, this is my favorite change!

Better Privacy Controls

Header-only capture logs that an email happened (who, when) without storing the subject or body. It shows on the timeline as “[No subject].” You can also exclude certain email types, like out-of-office replies, from capture.

Microsoft Graph Instead of EWS

New Microsoft 365 connections have used Microsoft Graph since Spring ’26. Older EAC connections had to be upgraded by October 1, 2026, and the upgrade can’t be rolled back.

Still Around: Email Insights

Einstein Email Insights still highlights things like commitments made in an email, and you can create up to 10 custom insights based on keywords. Those insights are now reportable through a custom report type, though the fields are basic.

The New Considerations

With all of that great news, it feels like the shoe has to drop somewhere! It turns out there’s always a catch. The old EAC considerations are mostly gone, but solving them created a new set you need to plan for.

Data Storage

This is the one that’s surprising mature orgs. Captured emails used to sit on Salesforce’s infrastructure outside your org, so they cost you nothing in storage. Now every synced email is an EmailMessage plus a Task, and both count against your data storage limit. Orgs that coasted along for years are suddenly bumping into their ceiling.

Check Storage Usage in Setup before you migrate, and have an archive or deletion plan ready.

Activity Clutter

Every reply becomes its own activity, which can crowd the activity timeline and related lists. Admins on Reddit have been grumbling about this since the migration wave hit. Good list views, timeline filters, and Excluded Addresses help.

Historical Data From Before the Switch

Emails captured under the old architecture may still live in EAC’s separate store under its retention window, rather than as native records. Salesforce has said a migration path is in the works. Until then, don’t assume your pre-switch history is reportable.

Legacy EAC Features are Retiring

Salesforce is retiring Activity Metrics, the Activities Dashboard, Recommended Connections, and Activity 360 reports, with Spring ’27 (February 2027) on the retirements list. The Activities Dashboard’s historical data isn’t preserved. If leadership opens one of these every Monday, rebuild it now with standard Activity report types and dashboards.

Remember the “cooler benefits” I gushed about in 2019 (Activity Metrics, Recommended Connections, the Activities Dashboard)? Yep. Those are the ones going away. Native reporting replaces them, and honestly, that’s a better trade.

Licensing and Retention

  • EAC Standard is included with Sales Cloud Starter, Pro Suite, Professional, and Enterprise, for up to 100 users, with a shorter retention window (commonly cited as 6 months for data in EAC’s store).
  • Full EAC comes with Unlimited and higher editions, or through add-ons like Sales Engagement. Retention defaults to 24 months and can be extended.
  • Every EAC user needs both a permission set license and membership in an active EAC configuration. Salesforce started enforcing the configuration requirement in May 2026.

If you’re on Enterprise with more than 100 people who need sync, budget for that conversation with your AE early.

Recurring Events

This was a sore spot in 2019 for both tools. Test recurring meetings carefully in a sandbox before cutover, because some migration guides still flag recurring events as not syncing in EAC.

2019 vs 2026 at a Glance

Lightning SyncEAC in 2019EAC in 2026
StatusRetiring April 1, 2027New and heavily pushedSalesforce’s long-term sync product
Syncs contacts and eventsYesYesYes
Captures emailsNoYesYes
Where emails are storedn/aOutside SalesforceStandard EmailMessage + Task records
Standard reports and FlowEvents onlyNoYes
History survives turning it offYesNoYes, for records synced as activities
Record matchingEmail address match to Leads/ContactsBlack boxCustomizable Flow
Counts against data storageEvents onlyNoYes
Microsoft 365 connectionEWS (Graph upgrade available)EWSMicrosoft Graph
Built-in analyticsNoneActivities Dashboard, Activity MetricsStandard reports (legacy analytics retiring)

Your Migration Checklist

If you’re still on Lightning Sync, here’s the path Salesforce lays out, plus a few things I’d add from experience:

  1. Inventory. Document every Lightning Sync configuration, the users in it, sync directions, and filters. Note whether you’re on EWS or Graph.
  2. Check storage. Pull your Storage Usage numbers and estimate email volume per user. Get your archive plan approved before go-live, not after.
  3. Bring IT in early. Graph needs admin consent in Microsoft 365, and conditional access policies can quietly block a chunk of users.
  4. Build in a sandbox. Set up EAC, run the Lightning Sync migration tool in Setup, and review what carries over and what doesn’t.
  5. Customize matching. Review the “Activities: Match Email to Records” flow against how your team actually works (multiple open opportunities per contact is the classic headache).
  6. Assign licenses and configurations. Every user needs the right EAC permission set license and must belong to an active configuration.
  7. Rebuild reporting. Replace anything built on Activity Metrics, the Activities Dashboard, or Activity 360 with standard Activity reports and dashboards.
  8. Communicate. Tell users what changes, what stays the same, and what they need to do (for example, reconnecting their account if you use user-level authentication).
  9. Cut over and turn off Lightning Sync. Then confirm the EAC connection is on Microsoft Graph.

And don’t forget the compliance question I mentioned in the 2019 comments: decide what your system of record for email really is. If you already have an archiving tool like Smarsh capturing everything, Salesforce doesn’t need to be your 10-year email vault.

The Verdict (Updated)

In 2019, I said I’d pick Lightning Sync over EAC regardless of the benefits. In 2026, I’m officially eating those words, and they taste better than I expected.

The reason I avoided EAC was that your activity data didn’t really belong to your org. That’s no longer true. Captured emails are now native records you can report on, automate against, and keep. Add a Flow-based matching engine and real privacy controls, and EAC is the tool I wish we’d had back then.

It isn’t free of trade-offs. Storage, timeline clutter, licensing caps, and the retiring dashboards all need a plan. But those are the kind of problems admins know how to solve.

One more thing to keep an eye on: with Salesforce’s acquisition of Momentum, we’ll have to see how long EAC remains the preferred integration method. Momentum is already being built into Sales Cloud, so perhaps it will run as a paid or premium option alongside EAC.

And with Lightning Sync retiring on April 1, 2027, the decision has been made for you anyway. The only question left is whether you migrate on your schedule or Microsoft’s.

Where are you in the move to EAC? Did storage bite you, or did the Flow matching save the day? Leave a comment below. I’d love to hear how it’s going.


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44 responses to “Lightning Sync vs Einstein Activity Capture: The Battle is Over (and EAC Won)”

  1. Kristin F

    Good summary, Brett. Is the “considerations” section relevant to Lightning Sync or Einstein Activity Capture? The title and intro sentences refer to Lightning Sync, and the bullets below refer to Einstein Activity Capture. Just want to make sure I’m understanding correctly.

    1. Oh yeah, that’s confusing! My brain wires seem to have gotten crossed. I just updated the post with the correct reference to Einstein Activity Capture. Thanks for pointing that out!

  2. Chris Bowers

    You said you personally would choose Lightning Sync over EAC despite the benefits of EAC, but you don’t say why. What leads you to lean towards Lightning Sync at this point in time?

    1. Hi Chris! The limitations of EAC are extreme for most of my clients. The inability to build custom reports on activity content, and the fact that they are stored outside of Salesforce make it difficult for most clients to swallow. It also presents a challenge if or when you decide to turn off EAC because all of that activity “dissapears” from the activity timeline as a result.

  3. Syphr

    Why would you choose to lean towards Lightning Sync over EAC?

    1. Yes, I would. The limitations of EAC are pretty big in my opinion.

  4. Mary

    This is so helpful – thank you! My organization has purchased a limited number of Inbox licenses, because we like one of the features you didn’t talk a lot about – the ability to insert available meeting times in an email and have them dynamically update in the recipient’s email as the sender’s availability changes.

    We already have users on lightning sync and are getting ready to deploy Inbox with EAC to a subset of them, but are getting stymied by the fact that it appears that Lightning Sync and EAC cannot co-exist, it appears that you have to turn off Lightning Sync across the org to be able to turn on EAC.

    We’re still digging into it to see what the impacts would end up being to the non-Inbox users but, if it does impact their functionality, that would be another Inbox drawback – that it may be an all-or-none type of upgrade/expense.

  5. praveen battula

    Lightning Sync does not pull emails into Salesforce, only events and Contacts whereas EAC will do both.

    1. You are correct in that Lightning Sync does not pull emails into Salesforce (that would be done via Inbox or Lightning for Outlook/Gmail. EAC does both as well, but none of the information pulled in by EAC is stored in Salesforce – it’s all stored externally.

  6. Nick

    Hey Brent,

    Wonderful post! Well written.

    I’m about to pull the trigger with my company for EAC, and one of your comments made me hesitant. If we were to ever move away from EAC, we’d lose all the email data.

    Wouldn’t the data technically still be there, you just wouldn’t be “adding” to it? So, say, we did EAC for a year, and then we got rid of it and went back to manually adding emails to Salesforce. We still couldn’t pull reports on the EAC emails, but the emails would still be on the timeline–wouldn’t it?…

    Thanks!
    Nick

    1. Hey Nick! They would NOT still be in the timeline! That’s the hard part with this product. There isn’t a great middle ground. The emails are still stored but in an outside database. When you turn off EAC, the activities stored outside of Salesforce do NOT show up in the timeline. I tested this with a client when they were thinking about enabling the application and saw the results first hand.

      Hopefully this gets addressed. It would be far better to still display the emails if EAC had been previously turned on then to lose access to them in the timeline all together.

  7. Sudesh Kumari

    Hi Brent,

    It is a great post. Thank you for sharing.

    I have a question – we are planning to buy High Velocity Sales. In the process, I realized that we need to turn off lightning sync that we are currently using and need to enable EAC. Is it required to do so or we can still leverage on lightning sync.

    Sorry for the dumb question but any insight would be helpful.

    Thank you!

    1. I’m actually not sure. I have not worked with the High Velocity Sales product, so I’m not sure what the dependancies are and how that works with Lightning Sync vs EAC. You’ll have to dig into some documentation to validate that.

    2. Kurt Vannucci

      Sudesh –
      I have the same question, is EAC required for HVS. What do I loose if I don’t choose EAC in HVS? Were you able to find the answer.

      Thanks so much –
      Kurt

  8. Great blog post on Activity Capture. Good job highlighting the pros and cons.

    We are a Salesforce Partner and improve upon Einstein Activity Capture by logging activities and Contacts to Native Salesforce Objects (Tasks and/or Events), all Server to Server, no plugins to install, and also meta data writeback.

    https://autoscribe.salesdirector.ai/
    https://autoscribe.salesdirector.ai/salesforce-activity-capture-philosophy/

    All of the shortcomings of Einstein Activity Capture mentioned here are addressed in this solution. Should be helpful to folks where Einstein Activity Capture may not be enough.

  9. Super helpful information here Brent, thank you!
    Wondering if you came across this issue?
    During setup of Einstein Activity Capture, I got this message:
    “Before you can say hello to Einstein Activity Capture, you must say good-bye to Lightning Sync. Turn off Lightning Sync, then come back here to get your org ready for Einstein Activity Capture.”
    So if you only purchase a few Inbox/EAC licenses, does that mean Lightning Sync is no longer available to the remaining users?
    Thank you!

  10. I love this article! It has helped a ton to easily compare it all.

    Under the “Additional Limitations” section you may want to call out that it is “100 **STANDARD** Einstein Activity Capture licenses that are included with Sales Cloud. The standard Einstein Activity licenses function differently than the regular Sales EInstein Cloud Activity Capture licenses but these are free with Sales cloud

  11. Liz Rauscher

    Great article Brent!

    Do you know if its possible to run both Lightning Sync and EAC in the same org? It would be for a different subset of users. 1/2 our org would be on Lightning Sync and the other 1/2 would be on EAC. I’ve been researching and your post here is the best I’ve come across so far so I’m hoping you’ll know.

    Thank you in advance!

    1. Liz Rauscher

      I actually just found the answer… looks like you need to pick one. Can’y use both in one org.

  12. Hi Brent,

    Nice post!

    Thanks for sharing.

  13. weida

    Great post! and also the best post I saw so far to summarize all the Salesforce integration tools. I immediately followed your blog.

    we are currently using Lightning sync, but one limitation is really annoying. Lightning sync does not sync meeting location. Is that a issue for your clients? how do you solve the issue?

    Thanks,

    Weida

  14. Peppe

    Hello, very clear and interesting post! We’d like to enable Lightning Sync in our company, but our Exchange 365 guys blocked it because Lightning Sync needs a Exchange Super Admin user (so having access to all company mailboxes) for performing the sync.
    Have you some suggestions/inputs based on your experience in Lightning SYnc setup that could help?
    Thanks
    Giuseppe

    1. I don’t know if an alternative method for Lightning Sync to be setup except for using a master account. If the preference is to have individuals authenticate vs using a global admin account, you’ll need to look at an alternate option. However, I would work with your Exchange team to try and address the concerns and see if you can pull in another person in the organization that can help push the IT folks in the right direction.

      1. Peppe

        Thanks for the feedback. in fact we are asking our Success manager to push Salesforce for adding in the roadmap the individual authentication mechanism

        1. You can do this with Einstein Activity Capture but that has its own set of considerations as tot have seen. Good luck!

  15. NICOLE J BENTLEY

    Thank you for very much for this article. It was just what I was looking for in comparing Inbox w/ AC to just EAC.

    My org currently uses Inbox and I was considering migrating to the EAC to save money. However, the biggest drawback is the outside housing of activities, so that was a deal breaker for me as well.

  16. Hi Brent,

    Thank you for your post! Have you ever considered writing an article on ISVforce apps that integrate email and calendar to Salesforce?

    I know Match My Email accomplishes many of the same functions as EAC, but without the drawbacks of activities being stored outside of Salesforce and many of the other limitations you listed.

    Thanks,
    Sam

  17. Gabo

    Hey great post! Thanks for that

    Quick question,
    If we activate EAC with our company email from Outlook, and a couple of months later
    we switch our company email to GSuite what happens? Do we lose all the items on the activity timeline?

    All users would keep their email addresses the same, i.e. “myname@mycompany.com” (with outlook) becomes “myname@mycompany.com” (with GSuite)

    1. I don’t know for sure, but my gut would tell me that it wouldn’t be a problem. Once EAC is connected to Gmail, I would assume that it would display those activities still. You may want to confirm with Salesforce on this one to be sure.

  18. IMPORTANT information from Salesforce help article: “Starting in Winter ’21, Lightning Sync setup isn’t available for customers who are new to Lightning Sync. Einstein Activity Capture is the long-term solution for syncing contacts and events between Microsoft or Google applications and Salesforce”
    https://help.salesforce.com/articleView?id=lightning_sync_admin_overview.htm&type=5

    1. Thanks, steve88! I had heard of this announcement earlier in the week but haven’t dug into it. Guess it’s time to jump into EAC with both feet and roll with the punches.

  19. Benedict

    Hi Brent,

    I’ve chosen to use the lightning sync for outlook. However, when I do a test email to myself sent a message in Salesforce in the contacts object as an example and I responded to my own email it’s still not being captured in the activities area in Salesforce Lightning? When I replied the response just automatically goes to my outlook and nothing in Salesforce is being recorded except for the outbound that I sent and that’s it?

    What am I missing?

    Appreciate the response and Great article!

  20. Hey Steve – thanks for this. Do you know how EAC will handle if the same contact is emailing about 2 different opportunities?

  21. If an employee is deactivated / terminated, will the email and event history still remain visible in Salesforce?

  22. Lhotse

    Hi Brent,

    Thank you for the article. I can’t find any information about Lightning for Outlook, did the name change again? I believe now is called “Outlook Integration”, is that right? https://help.salesforce.com/articleView?id=email_int_setup_parent.htm&type=5

    Best,

    Lhotse

  23. Matt Rosin

    Thank you for the article. EAC is so confusing for a consultant looking to deploy it. Some good news: Salesforce for Outlook EOL was extended in Oct. 2020:
    “Salesforce for Outlook product retirement has been rescheduled for June 2023. The side panel action menu (also known as the New Record button) stops functioning in June 2021.”
    https://help.salesforce.com/articleView?id=000353024&language=en_US&mode=1&type=1

    Activities are “syncd” and stored in Salesforce but email is only “captured” and stored in AWS, though they are apparently visible in the timeline. Regarding storage in AWS, Salesforce just told me that for Sales Cloud it is 3 to 6 months storage and for the higher licenses it is 3 months to 5 years now (default 24 months). The prospect of emails that were visible in the timeline disappearing after 6 months, and people perhaps not uploading them manually, is a bit daunting from a compliance perspective (we store activities for 10 years) so we are still looking into it.

    1. For sure! On the topic of compliance, I always ask my clients what their system of record is for emails. Many clients want to have a full history of activity in Salesforce for compliance purposes but that often isn’t necessary if there is another compliance mechanism in the organization. For example, many clients leverage Smarsh or a similar archival and compliance tool which is already capturing and storing emails for compliance purposes. In that case, there is no need to store 10 years of emails in Salesforce. Something to think about.

  24. Really like these new tips, which i haven’t heard of before, like Salesforce Calendar Integration Tools Can’t wait to implement some of these as soon as possible.

  25. This is the best blog I read about salesforce automation

  26. Hi Brent,

    It seems like this post is still one of the best descriptions of EAC. The one question I’m having trouble finding an answer to is how to deal with the dashboard over reporting email activities. It looks like an email that CC’s any of my other users is being counted multiple times. So, it looks like the CC’ed employees are generating email activity, where that isn’t really the case.

    Have you seen how to address this issue?

    Thank you!

  27. Thank’s, It’s a great thing that this article suggested the importance of CRM.

  28. Ida Lau

    Hi Brent,

    We are using Lightning Sync and it doesn’t seem to be creating new Salesforce Contacts to Outlook. Does EAC sync contacts new from Salesforce to Outlook?

  29. Hi Brent, thanks for the article. We’ve had issues using the Salesforce Outlook integration as users move to Win10 machines. If I’d read this article earlier I may have taken a different approach. Thanks for the good knowledge.

  30. Awesome Article!

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